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Marketing Course Standards
The marketing industry provides one of the fastest growing areas of employment opportunities in the United States. Historically viewed as a dynamic, rapidly, changing field, marketing career options can be found in domestic and international businesses, organizations, offices, and agencies of all types and sizesoboth profit and nonprofit. In the 21st century, economic survival in nearly any setting or profession will depend on the ability to understand and execute marketing skills. Marketing is a critical, challenging area that applies economics, psychology, and sociology. Successful performance depends on the application of mathematics and English principles, the use of scientific problem solving, and the application of computer technologies to marketing situations and problems. Marketing courses enable students to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and to exhibit social responsibility in a global economy. Students can transfer their skills and knowledge between and among industries.With consideration for the industry's growth and rapid change, the taskforce for the business and marketing industry recommended changes to the current course offerings. All current frameworks have been review and revised. New course standards or name changes are based on national standards and industry recommendations. The following courses are approved by the State of Tennessee. Click on each course to view the standards.
Note:Courses with asterisk substitute for Economics credit |
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